MCA Appoints Chief Executive From Small Connecticut Rival

By Sarah Jones





BOSTON–Robert Petisi, co-founder of Dryden and Petisi Promotion in Westport, Conn., has resigned to become president and chief executive officer of Marketing Corp. of America.





Although the announcement came as a surprise to some employees, his business partner, Tom Dryden, said he and Petisi had been negotiating the terms of the departure for the last six weeks.





‘We wish Bob nothing but the best,’ said Dryden, who is agency president and executive creative officer.