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By Sarah Jones
BOSTON–Robert Petisi, co-founder of Dryden and Petisi Promotion in Westport, Conn., has resigned to become president and chief executive officer of Marketing Corp. of America.
Although the announcement came as a surprise to some employees, his business partner, Tom Dryden, said he and Petisi had been negotiating the terms of the departure for the last six weeks.
‘We wish Bob nothing but the best,’ said Dryden, who is agency president and executive creative officer. ‘We’re delighted for him, and it’s great news for our company because now the clients are going to interact totally with the creative guy.’
Dryden will assume Petisi’s duties and said a search would be launched to find his successor.
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