M&C Saatchi Wants in on Twix

M&C Saatchi London is trying to talk its way into a roster shop review for M&M/Mars’ global Twix business, now at D’Arcy Masius Benton & Bowles in St. Louis, sources said.
D’Arcy and Mars’ shops Grey Advertising and BBDO, both New York, have been asked by the Hackettstown, N.J.-based client to present ideas on a unified global strategy for the brand. Meetings are set for the middle of next month.
“We want to open [Twix advertising] to a broader set of ideas,” the Mars representative said.
Mars spent $15 million on Twix in the U.S.