M&C Saatchi Makes Apologies for Ketel One

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NEW YORK Rare is the ad that apologizes for itself, but that’s just what Ketel One’s new print ad, which broke in August magazines, does.

In black type against a white background, ad copy reads: “Dear Ketel One Drinker: This is an advertisement for the aforementioned product. Sorry.” There is no logo, bottle shot or any other copy or images.

“It just apologizes for advertising, it’s quite simple,” said Alan Jarvie, creative director at M&C Saatchi in Santa Monica, Calif.,



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