M&C Saatchi Hires Strategist

Hire From DMB&B Is New Chairman’s First
NEW YORK–Looking to rebuild its senior management ranks after the departure of its top creative team, M&C Saatchi has hired Jim Meyer as its new president, chief strategy officer, effective Jan. 1.
Meyer, 40, was an executive account director on Procter & Gamble at D’Arcy Masius Benton & Bowles here and will now oversee account management and strategic planning at M&C Saatchi.
His arrival is the first component of a sweeping realignment by executive chairman Robert Fletcher, who joined the New York shop last summer. “I was impressed by Jim’s great enthusiasm for our agency brand,” said Fletcher, who plans to round out the team by naming an executive creative director and a director of strategic planning by year’s end. The creative chief will replace Brent Bouchez and David Page, who left in September over differences with M&C’s U.K. parent [Adweek, Sept. 14].
At DMB&B, Meyer was instrumental in the turnaround of Crest, the agency’s flagship P&G brand. He also led its new business efforts.
“I’m turned on by the opportunity to be a principal with the support of a global organization,” said Meyer.
M&C executives hope the addition of Meyer and others will attract more clients. The agency is looking to shake off the perception of being a British Airways service shop.