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M&C Saatchi is unveiling new campaigns for three clients: British Airways, Shady Brook Farms and Packard Bell.
For BA, the agency’s London office has developed two 30-second spots, scheduled to break this week. “Tears of Joy” features a montage of people from far-flung places crying with joy at a wedding, a reunion and the birth of a child. “The world is closer than you think,” explains the copy as the familiar BA aria plays in the background.
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