Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
M&C Saatchi breaks its first campaign today for The Travel Channel, poking fun at how far people go for free mileage points.
National TV ads will debut on The Travel Channel and other cable stations, said Adam Stotsky, the client’s vice president, marketing. Ads will also run in newspapers’ TV sections.
Billings were undisclosed, but The Travel Channel only spent $3 million on offline ads last year, per Competitive Media Reporting.
The new work hypes a “million-miles-a-week giveaway” promotion, encouraging travelers to participate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in