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The Big Game
Presented By
Roku

MC Hammer Stars in Cheetos’ First Super Bowl Spot in Over a Decade

The snack brand is debuting a new product, Cheetos Popcorn

mc hammer sitting at a piano
In the Super Bowl 2020 spot, Cheetos takes credit for inspiring MC Hammer's biggest hit. PepsiCo/Cheetos

By Diana Pearl

January 16, 2020

Cheetos is back in the Super Bowl—and the snack brand is bringing along a new celebrity friend.

Diana Pearl
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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