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ATLANTA MBNA said it plans to launch its first national ad campaign with a 30-second spot on Super Bowl XXXIX on Feb. 6.
The effort will focus on the specialty credit cards that the Wilmington, Del., bank issues. MBNA is one of the nation’s largest issuers of credit cards branded with the names and colors of sports teams, professional associations and nonprofit organizations.
The Super Bowl ad will feature singer Gladys Knight and introduce the tagline, “If you’re into it, we’re into it.”
WPP
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