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NEW YORK ACH Food has hired Hispanic ad shop Lapiz, Chicago, to handle creative duties for its Mazola cooking oil business, following a review, the company confirmed.
The company also tapped media agency Tapestry, Chicago, to oversee media buying and planning.
Both agencies already have begun formulating a Spanish-language marketing program for Mazola in preparation for an ad launch in the first quarter of 2009.
“We’ll be working together with them on what is the best way to reach our Latino consumers,” said Bill Puentes, director of marketing at ACH Food, Memphis, Tenn.
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