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W.B. Doner & Co. is taking steps to significantly expand its Canadian operations in response to the needs of its new client, Mazda North American Operations.
The agency, headquartered in Southfield, Mich., plans to open an office in Vancouver in the first quarter of 1998, said Alan Kalter, Doner’s chief executive officer. Existing offices in Toronto and Montreal will be expanded, he said. Staff will be added in account services and the creative and media departments.
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