Mazda Takes Over MySpace for Music Promo

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mazda today (Tuesday) is staging a one-day homepage takeover on MySpace, where visitors can download five free music tracks, while checking out the features on the 2010 Mazda3 model.

This is the first time MySpace has offered users a customized offering in the context of a playlist, said Doner, the agency behind the interactive banner. After listening to music from the seven unsigned bands, users can click and drag the songs to their playlist. Doner worked closely with MySpace’s music group to identify the bands that would help support the image of the Mazda3.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in