Mazda Putting $40 Mil. Behind Doner's MPV Ads

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Mazda North American Operations is preparing to launch the all-new MPV minivan with its largest ad campaign of the year.
The estimated $40 million effort, from national agency Doner, Southfield, Mich., is bigger than either of last year’s campaigns for the all-new Miata roadster and Protegƒ compact sedan, said Tim Blett, president of Doner Automotive.

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