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The new Mazda brand campaign from Doner plays up the automaker’s efforts to produce fun-to-drive cars for adults who are still in touch with their inner child.
Creative from the agency’s Southfield, Mich., office is the first to employ the theme, “Zoom, zoom,” which re-places the “Mazda world” featured in last model year’s spots. The tagline re-mains: “Get in. Be moved.”
The phrase “Zoom, zoom” was first used in the work that Doner pitched to win the account two years ago.
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