Mazda Cross-Promotes Miata With NBC

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NEW YORK As Mazda gears up for the September launch of its iconic Miata, now called MX-5, the market for under-$30,000 sports cars is heating up, thanks largely to the success of Ford’s Mustang.

The market sector, which also includes the recently launched Mitsubishi Eclipse and Toyota Scion tC and expands this year and next to include the Pontiac Solstice roadster and Saturn Sky, is up 36 percent, per J.D.

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