Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mazda today confirmed hiring Boston-based consultancy Pile + Co. to manage a review for its North American advertising account handled by independent Doner in Southfield, Mich.
The agency, which has worked on the business since 1997, has been invited to defend. Doner handles some spot media buying for the client in addition to creative, but the latter is the focus of the competition. Mazda’s national buying, with WPP Group’s Mindshare, is not part of the process.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in