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NEW YORK For most people, the most interactive part of online video is when you turn it on or off, but Innovid sees “interactive video” as the next big thing in advertising.
The firm, which worked an online campaign for the movie Watchmen, has lined up another client — Mazda — for a branding campaign in Canada.
The effort, running on Sympatico/MSN (Canada’s version of MSN), promotes Orange Lounge, an online showcase for music from Orange.
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