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In an effort to enhance the visibility of its brand in regional markets, Mazda extends and pokes fun at its “Zoom Zoom” theme in regional dealer TV spots from Doner that are rolling out this month.
Mazda also is considering a full-line marketing push as part of its media buy for the Summer Olympics, which would be its first since the mid-’90s, said Robert Davis, svp, marketing and product development.
The dealer spots, from Doner’s Newport Beach, Calif.,
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