The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
LOS ANGELES — Maytag Corp. this week is expected to name Universal McCann, New York, the winner in its $100 million media buying consolidation, sources said.
The Interpublic Group of Cos. media network is one of four finalists, competing against Publicis Groupe’s Zenith Media, New York; Aegis Group’s Carat and the incumbent on the Maytag brand, Bcom3’s Starcom, both Chicago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in