Maytag Set to Name Universal McCann

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LOS ANGELES — Maytag Corp. this week is expected to name Universal McCann, New York, the winner in its $100 million media buying consolidation, sources said.

The Interpublic Group of Cos. media network is one of four finalists, competing against Publicis Groupe’s Zenith Media, New York; Aegis Group’s Carat and the incumbent on the Maytag brand, Bcom3’s Starcom, both Chicago.

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