Maytag Set to Launch $100 Million Media Review

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Appliance manufacturer Maytag Corp. is in the early stages of a review for its $100 million media-buying account.

“It’s something we’ve talked about for years,” said David Miller, senior director of brand management for Maytag appliances. “The Amana acquisition forced us to re-evaluate every business process.”

Maytag acquired the Amana brands last year.

Consultant Jones Lundin Beals in Chicago will handle the competition, Miller said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in