Maytag Makes it Official: It's Universal McCann

NEW YORK — Universal McCann, New York, has won the $100 million consolidated media buying and planning assignment for Maytag, the Newton, Iowa-based appliance maker announced today.

The review included media duties for Maytag’s Hoover, Jenn-Air and Amana units as well as its flagship namesake brand.

The Interpublic Group of Cos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in