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NEW YORK — Universal McCann, New York, has won the $100 million consolidated media buying and planning assignment for Maytag, the Newton, Iowa-based appliance maker announced today.
The review included media duties for Maytag’s Hoover, Jenn-Air and Amana units as well as its flagship namesake brand.
The Interpublic Group of Cos. media network was one of four finalists, competing against Publicis Groupe’s Zenith Media, New York; Aegis Group’s Carat and the incumbent on the Maytag brand, Bcom3’s Starcom, both Chicago.
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