Mayors Is 'Spectacular' in JWT Creative

ATLANTA Mayors Jewelers has launched a $1.8 million regional holiday season campaign developed by J. Walter Thompson for the retailer’s diamond jewelry, the agency said.

Created by JWT’s Toronto office, the campaign uses “Be spectacular” as a tagline and includes television, print and outdoor elements. The ads will continue through the end of the year.

The TV spot shows a man leading his girlfriend outside to surprise her by giving her a convertible as a gift. He tells her the keys are in the glove compartment, where she finds a Mayors jewelry box with a diamond engagement ring.