Mayors Jewelers in New Setting

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Mayors Jewelers has awarded its advertising account to the DJS Marketing Group.

The Miami agency, which specializes in marketing luxury goods, won the estimated $3 million business after a credentials review, said DJS president Deborah Scarpa.

Young & Rubicam in Miami was the incumbent.

“It takes a certain sensibility and a certain amount of experience to understand the luxury market and the execution of jewelry advertising,” Scarpa said.

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