Mayo Rises at Hill, Holliday

Hill, Holliday, Connors, Cosmopulos, on a mission to enhance its diversified services offering, has named Tony Mayo general manager of the agency’s 50-person customer relationship management unit.

Hill, Holliday CRM, previously known as MSP Group and located in Framingham, Mass., specializes in database management, call center, lead generation and fulfillment chores. The unit currently works for Hill, Holliday clients Minolta and Dun & Bradstreet; it also serves RSA Security, Intel’s Shiva division and Simplex, which are not accounts of the parent agency.

The goal for the Boston-based Interpublic Group shop is “to combine those integrated response management services with Hill, Holliday’s marketing prowess,” said Laurel Rossi, evp and chief integration officer.

Mayo, already a senior vp with the group, joined CRM several months ago and takes the GM mantle from Andy Schell, who has left the company. Schell could not be reached by press time.

Prior to CRM, Mayo had been co-acting CEO of Epsilon in Burlington, Mass. Mayo also previously served as vp/strategic development and acting CFO at Dimac, St. Louis.

Looking for 12-percent growth at CRM this year, Mayo hopes to achieve and maintain 20-percent annual growth thereafter, he said.

To achieve those goals, the unit will step up efforts to win assignments on its own, rather than look to the parent agency for more work, Mayo said. Charged with targeting accounts is vp/new business Robert Good, who joined CRM from Cerida Corp., Andover, Mass., where he had been vp/sales and marketing.

CRM has also added senior vp/chief technology officer Timothy O’Leary; svp/database marketing and consulting David Costello and vp/client services Susan Dwyer.

Under Rossi’s direction, Hill, Holliday has been beefing up integrated services across the board. With numerous new hires, the shop has been rebuilding its interactive capabilities in Boston and New York. A few weeks ago, the agency acquired i-shop SF Interactive to buttress its West Coast operations.