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Hill, Holliday, Connors, Cosmopulos, on a mission to enhance its diversified services offering, has named Tony Mayo general manager of the agency’s 50-person customer relationship management unit.
Hill, Holliday CRM, previously known as MSP Group and located in Framingham, Mass., specializes in database management, call center, lead generation and fulfillment chores. The unit currently works for Hill, Holliday clients Minolta and Dun & Bradstreet; it also serves RSA Security, Intel’s Shiva division and Simplex, which are not accounts of the parent agency.
The goal for the Boston-based Interpublic Group shop is “to combine those integrated response management services with Hill, Holliday’s marketing prowess,” said Laurel Rossi, evp and chief integration officer.
Mayo, already a senior vp with the group, joined CRM several months ago and takes the GM mantle from Andy Schell, who has left the company.
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