Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Picture a world where plastic bottles no longer exist. It’s a world where everyone wants to preserve the environment and laughs at the silly wasting of plastic when water and other delicious beverages can be found through other means–like a SodaStream machine.
A new campaign from the brand imagines a time when plastic bottles are relics from the past, relegated to display cases and museums. In the case of this SodaStream ad, “The Homoschlepiens,” plastic bottles are sent to the Museum of Unnatural History, where inquisitive school children can go and learn all about the doomed generation that lugged them around to quench their thirst.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in