Picture a world where plastic bottles no longer exist. It’s a world where everyone wants to preserve the environment and laughs at the silly wasting of plastic when water and other delicious beverages can be found through other means–like a SodaStream machine.
A new campaign from the brand imagines a time when plastic bottles are relics from the past, relegated to display cases and museums. In the case of this SodaStream ad, “The Homoschlepiens,” plastic bottles are sent to the Museum of Unnatural History, where inquisitive school children can go and learn all about the doomed generation that lugged them around to quench their thirst.
The campaign stars two faces you might recognize–Big Bang Theory actress Mayim Bialik, and Kristian Nairn (Hodor from Game of Thrones). Bialik plays a field researcher in the year 2136. Her subject? Homoschlepiens, or people who schlepped water around in plastic bottles.
“So, they were idiots,” one young student perks up as Bialik details the rise and fall of the Homoschlepiens. The ad isn’t really meant to call people who use plastic bottles idiots, but hit home the idea that it is “primitive … to hydrate with single-use plastic bottles that pollute our Earth,” said Daniel Birnbaum, CEO of SodaStream.
“As a species, we have evolved so much, but much as we know plastic bottles pollute our environment and kill marine life, we continue to use them. Single-use plastic bottles should be a thing of the past and belong in a museum” Bialik told Adweek in an email. Bialik said she is a big fan of the brand and that she “even got one for my ex-husband as a Father’s Day gift a few years ago.” She has also been an environmentalist from a young age, so the campaign was a perfect fit for her.
“I think that the future lies in reduction at the source. This is what SodaStream stands for, and it’s why I am so happy to be a part of this campaign. Single-use plastic bottles are an example of consumption which really makes no sense,” she added.
Hear a bit more from Bialik and Nairn about their experience on set in this behind-the-scenes clip:
Director: Oded Binnun
Executive Producer: Gil Borax
Line Producer: Mandy Morris
Script Writer: Alon Seifert & Yehoshua Ben-naim
Director of Photography: Lael Utnik
Art Director: Turjeman
Wardrobe Designer: Yael Shanberger
Editor: Hemi Solomon