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LOS ANGELES In advance of a creative review she was expected to lead, Diane Hong has tendered her resignation as director of advertising at Mitsubishi Motors North America, the company confirmed.
Kevin Mayer, formerly product marketing manager, has been named her successor and he will now oversee the review, the company said.
Executives at the company earlier this week tried to persuade Hong to reconsider but did not succeed, sources said. Hong could not be reached for comment.
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