Mayer Makes Music for Louisiana Tourism

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DALLAS The Louisiana Office of Tourism will promote New Orleans as an attractive vacation destination for families and the rest of the state as a recreational mecca under a $6.6 million campaign developed by Peter A. Mayer Advertising and Partners, officials said.

“The TV spot that features New Orleans promotes family entertainment,” said Judy Morse, spokeswoman for Louisiana Lt. Gov. Mitch Landrieu. “It’s more than just the French Quarter, it’s more than just the adult music scene.”

The



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