Maya Moore Recreates Michael Jordan's Classic 'Wings' Pose in a Powerful Jordan Brand Spot

A 33-year-old poster, updated for a new generation

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Back in the day, we all wanted to be like Mike.

This week, Nike’s own Jordan brand named a new heir to his throne: Maya Moore, star small forward for the Minnesota Lynx of the Women’s National Basketball Association and four-time WNBA champion.

A stunning new spot created by Wieden + Kennedy New York and directed by photographer and music video veteran Nabil Elderkin takes viewers through Moore’s career highlights while superimposing her image—and, by extension, her legacy—against that of Jordan’s classic “Wings” poster from 1985.

The action is set to a subdued version of the show tune “Feeling Good,” made famous by Nina Simone in 1965 and since covered by everyone from John Coltrane to George Michael.



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