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NEW YORK WPP Group media shop Maxus has named Karen Kaufman to the new post of worldwide business development director.
The move is part of an effort by WPP’s media management arm GroupM to help Maxus, the smallest of the media agency networks that it oversees, to grow. According to billings tracker Recma, Maxus has worldwide billings of $1.8 billion and U.S. billings of $300 million.
Kaufman’s new responsibilities will include a range of functions including the creation of new services, articulation of the agency’s vision to clients and prospects, and developing and implementing the agency’s new business strategy, among others.
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