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WPP Group’s Maxus has appointed Helena Snowdon to the new position of worldwide marketing director at the agency.
Snowdon will oversee Maxus’ branding, marketing and communications efforts, both internally and externally. She will also work with the agency’s worldwide business development director, Karen Kaufman, on new business development and pitch coordination, especially for efforts run out of Europe.
Snowdon will be based in London, reporting to the shop’s global CEO, Kelly Clark. Her appointment is effective June 8.
Most recently, Snowdon was global head of marketing and communications for Omnicom’s PHD in London.
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