MaxMedia Chosen to Revive Life University

ATLANTA After a review involving at least four agencies, Life University has selected MaxMedia Design to create and launch an Internet marketing campaign and redesign the school’s Web site, the agency said.

Life University, once the nation’s largest chiropractor school, is rebuilding its image after losing its accreditation from the Council on Chiropractic Education in 2001. After a change in administration that included the ouster of the school’s founder, Sam Williams, the Atlanta school regained its accreditation last month.

There was no incumbent for the account. The school did little advertising in the past three years. Its enrollment has dropped to less than 700 students from its peak of more than 3,500 before it lost its accreditation.

The first work from the independent Atlanta shop is scheduled for release this spring. Billings were not disclosed.