Maverick Lands Biomed, Footwear Projects

DALLAS Maverick Advertising & Public Relations said it has added marketing communications projects from AGEN Biomedical, a biotechnology testing company, and footwear manufacturer Streetcars Shoes.

Maverick’s work for AGEN includes market research to help the Australian company develop and introduce new products for veterinarians in the U.S. Maverick will also help Irving, Texas-based Streetcars introduce a new line of men’s shoes.

“Streetcars Shoes is going to be a fantastic challenge,” said Jake Yarbrough, Maverick vice president, in a statement. “Our company has a great track record of reinvigorating brands with footwear companies including Roper Footwear, Panhandle Slim and Ariat. We … anticipate launching the new campaign this fall.”

Billings for the assignments were not disclosed.

Fort Worth, Texas-based Maverick also works for clients such as Fairfield Resorts, Pinnacle Practices, Reinke Irrigation Systems and the Santa Fe Convention and Visitors Bureau.

—Adweek staff report