Matzell Richard: To Create New Look For Saville Systems

Matzell Richard & Watts here got back on the winning track last week, picking up creative duties for Saville Systems, Burlington, Mass. The company markets billing software to the telecommunications industry.





Matzell Richard succeeds crosstown rival Partners & Simons.





Saville and Partners parted ways after a year of working together, said agency president Tom Simons.





‘We wanted a different creative look,’ explained Saville vice president of marketing John Hart.





Matzell Richard will create ads to promote Saville products worldwide. Media will include telecommunications trade and business publications.





Freelance Media Services in Topsfield, Mass., worked on the account with Partners and continues to handle media buying……–David Gianatasio





Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED





SCROLL New England