Mattress Co. Simmons Firms Up Marketing Plan

Simmons Co. will give a “demonstrable” boost to its marketing in the coming year as the No. 2 mattress maker prepares to launch several new models and go public under new ownership, a company executive said last week.

“You’ll see us be more aggressive [than before],” said Scott Whitaker, vp of marketing at Simmons.

Simmons—which spent about $1 million in each of the past two years on advertising, according to Nielsen Monitor-Plus—has not launched a major campaign since the mid-1990s.