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Professional golfers Len Mattiace, Hal Sutton and Bernhard Langer appear in a $20 million national campaign promoting Spalding Sports Worldwide’s new four-piece Ben Hogan Apex Tour golf ball.
A 30-second television spot, set to break this week, shows players such as Mattiace, Sutton, Langer and Luke Donald endorsing the ball’s advantages. “It’s way ahead of the curve” and “I’ve never hit anything like it” are two phrases used by the players.
“Introducing the new four-piece Ben Hogan Apex Tour golf ball,” a voiceover says, in part.
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