Mattel's F-P deal: consolidated media? By Richard Brunell

CHICAGO--Mattel Inc.'s proposed acquisition of Fisher-Price if approved-will most likely to lead to a consolidation of media planning and buying. "It's sti

A media consolidation by Mattel is good news for Ogilvy & Mather’s Los Angeles office. O&M/L.A. handles about two-thirds of Mattel’s planning needs and has AOR buying assignments for spot, cable, all adult TV, print and radio. Foote, Cone & Belding handles a third of Matters planning, and buys kids network and kids syndication.