A media consolidation by Mattel is good news for Ogilvy & Mather’s Los Angeles office. O&M/L.A. handles about two-thirds of Mattel’s planning needs and has AOR buying assignments for spot, cable, all adult TV, print and radio. Foote, Cone & Belding handles a third of Matters planning, and buys kids network and kids syndication.
CHICAGO–Mattel Inc.’s proposed acquisition of Fisher-Price if approved-will most likely to lead to a consolidation of media planning and buying. “It’s sti" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "" data-outstream = "yes" data-auth = "">