Mattel Picks Publicis Groupe to Continue Its Digital Marketing Evolution

Mediavest | Spark and DigitasLBi will handle U.S. media

Publicis’ Team Mattel group will focus on brands across the client’s portfolio, including Barbie. Barbie

Toy giant Mattel has picked a Publicis umbrella group to run its U.S. media business after a review.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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