Accounts

Mattel Picks Publicis Groupe to Continue Its Digital Marketing Evolution

Mediavest | Spark and DigitasLBi will handle U.S. media

Publicis’ Team Mattel group will focus on brands across the client’s portfolio, including Barbie. Barbie

By Patrick Coffee

February 9, 2017

Toy giant Mattel has picked a Publicis umbrella group to run its U.S. media business after a review.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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