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EL SEGUNDO, CALIF. – Finalists in the Mattel review said last week that some pieces of the businesses currently at the incumbent shops – Ogilvy & Mather and Foote, Cone & Belding, both L.A. – are likely to shake loose when the review proceeds.
FCB handles an estimated $20-25 million in billings from Mattel, including Hot Wheels, big dolls and Disney toys. Ogilvy’s assignments, totalling some $30-$35 million, include Barbie and other Disney toys. Neither shop appears to be in danger of losing all its billings.
FCB gm Rich Edler said Mattel told him the company planned no changes at this time.
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