Mattel Thinks 'Beyond Toys' to Expand Iconic Brands Like Barbie

Toymaker is moving into movies and games

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

The world of toys has gone far beyond dolls and action figures on store shelves, and Mattel is taking its well-loved brands to a new realm: screens.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in