Matt Freeman Joins IPG's Mediabrands

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Matt Freeman, former CEO at Omnicom Group’s Tribal DDB, is heading to Interpublic Group’s Mediabrands unit.
 
Freeman, 40, was most recently CEO of ad network Betawave. He will serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm Reprise Media, mobile shop Ansible, demand-side ad platform Cadreon, media barter Orion Trading and locally focused Geomomentum.

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