Matt Damon Becomes Latest Star to Promote a Crypto Brand in Global Campaign

Created by agency Pereira O'Dell, the spot was directed by Wally Pfister and produced by David Fincher

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The growth of interest in cryptocurrency has been rapid of late, but there are still many valid fears from people who don’t yet understand it or are nervous about buying into it. Well, to allay those fears, here is Hollywood star and Oscar winner Matt Damon. He puts those worries to rest in a highly stoic spot that compares crypto investment with arctic and space discovery.

Created by agency Pereira O’Dell for cryptocurrency platform Crypto.com, the multi-million dollar global campaign will run in over 20 countries to instill the idea that investors could change the course of history alongside other feats of bravery that have gone before.

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