Matlock, Bromley Market BellSouth to Minorities

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

ATLANTA BellSouth launched an advertising campaign for its high-speed Internet connection to African Americans and Hispanics this week in an effort the company calls its largest ever to reach either group.

The campaign directed at African Americans was created by independent Matlock Advertising in Atlanta and includes television, radio and direct mail throughout the company’s nine-state service area in the Southeast.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in