Mathieu Joins Coke in New Post

The Coca-Cola Co. has created a new post within its marketing division that combines brand- management duties on Coke Classic and Diet Coke, the Atlanta company said last week. Coke worldwide CMO Dan Palumbo has tapped Marc Mathieu for the vp, Coca-Cola franchise post, the company said. Mathieu had been president of Coke’s France/Benelux division.