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ATLANTA Forty-year-old Arrow Exterminators broke its first television campaign this week under the tagline, “Beyond the call.”
An initial $1 million effort from Match introduces the theme in a 30-second spot that is airing in the Atlanta market.
Dubbed “Last Will,” the commercial shows a funeral procession of limousines en route to a cemetery. The voice of a deceased customer recites his last will and testament, ending with bequests to his wife, his family and, in the last frame, his Arrow exterminator, Brad.
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