Match's 'Last Will' Is TV First for Arrow

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ATLANTA Forty-year-old Arrow Exterminators broke its first television campaign this week under the tagline, “Beyond the call.”

An initial $1 million effort from Match introduces the theme in a 30-second spot that is airing in the Atlanta market.

Dubbed “Last Will,” the commercial shows a funeral procession of limousines en route to a cemetery.

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