Taps Mass. Shop for PR

BOSTON Mullen said it has been chosen by online dating service for consumer public relations chores.

The public relations assignment follows a review of several undisclosed agencies. has not had an outside PR agency in several years.

Wenham, Mass.-based Mullen, a unit of the Interpublic Group, will work closely with’s internal PR team, which is located in San Francisco and Dallas.

Dallas-based has recently worked with New York’s Bartle Bogle Hegarty for advertising.

—Adweek staff report