Match.com Strays From Goodby

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A rapport with uDate.com and a sharp take on Web dating earned Bartle Bogle Hegarty a meeting with sister site Match.com two months ago. From that came spots that air Wednesday on CBS’ Cupid.

Match’s connection with BBH follows the brief tenure of Omnicom’s Goodby, Silverstein & Partners, which landed the estimated $20 million account in November.

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