Match Wins Nursing and Hair-Care Assignments

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Match has added the Georgia Hospital Association and Nioxin Research Laboratories to its client roster following two reviews.

The Atlanta shop won GHA’s business over crosstown rivals Trone Atlanta and Larry Smith & Associates. The Media Plan, also in Atlanta, was selected for media duties.

Faced with a shortage of nurses and other healthcare workers, GHA, a nonprofit trade association representing 188 hospitals in the state, was looking for an agency to handle its personnel recruitment campaign.

GHA’s ad budget, based on seed money provided by the association, will be supplemented by a fundraising effort among member hospitals.

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