Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Theragenics Corp. plans to launch a new advertising campaign for its Theraseed prostate cancer treatment next month using champion bull rider Owen Washburn as its spokesman, the company said.
The ads were conceived and produced by Match Inc. in Atlanta and will be placed on television, radio and in print in the San Antonio area throughout October. The campaign could be expanded to other areas if it is successful in the Texas market.
The ad buy includes the ABC, NBC and CBS local network affiliates, two radio stations and an ad in the San Antonio Express-News daily paper.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in