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Today’s successful advertising strategies must be multiculturally inclusive and encompass the vast Hispanic market. With more than 60 million Hispanic consumers in the U.S. — and more than 5.4 million in the New York market alone — brands are embracing the diversity, spending power, and relevance that this influential community brings to a brand’s bottom line.
Emmy award-winning journalist Philip Klint of Spectrum NY1 Noticias joined Adweek’s Elevate: Hispanic TV summit for a conversation with partner and managing director at d’exposito & Partners Louis Maldonado.
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