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DALLAS Masterfoods USA said it has placed its Hispanic creative account in review.
The news comes after Miami-based independent agency Zubi Advertising this week said it resigned its six-year Masterfoods account, claiming the marketer’s interest in targeting the Hispanic segment has declined. Evidence to that effect includes the fact that Masterfoods has not filled the position left vacant by ethnic marketing manager Roberto Garcia, who left in March.
In a statement Joe Zubizarreta, Zubi COO, said, “We are disappointed to have had to make this decision, especially with the success of all the programs we implemented for Masterfoods.”
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